Jeroen de Mast is professor of Data-Driven Business Innovation at the Amsterdam Business School.

He is an original and scholarly thinker, and an inspirational speaker, with a talent for explaining the essence of matters with much clarity. He is not easily trumped by questions concerning his areas of expertise. He combines a position as an academic researcher with a career as professional trainer and consultant. He has frequently worked with directors and senior management, and also trained hundreds of professionals, in operations improvement and data-driven business management and innovation.

Formerly, he was Academic Director of Professional Education at the Jheronimus Academy of Data Science (JADS), professor of Statistics at the University of Waterloo (Canada), professor of Operations Management at the UvA, and Scientific Director at Holland Innovative.